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FIRST WE DEFINE AND THEN WE SEE. Common cultural assumptions encourage the viewer of this advertisement to see these two models as significantly different. When the face of the black model is flipped horizontally and superimposed over the face of the white model, however, it becomes evident that socially inscribed racial distinctions defy common sense. Aside from variations in the hue of the skin, these two models could be identical twins, both conforming to a Nordic standard of beauty. Stereotypes of difference are also embedded in the way the models are posed. While the white model confidently looks out at the admiring eyes of the viewer, the black model’s secondary position is engraved in her envious admiration of her white counterpart as portrayed in the original ad, above.

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