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12 February 2008



excited to see you have a blog, have been thinking about S. Ewen lately, as I've been thinking about the documentary 'Century of the Self' and Bernays and war propaganda that extends back to our great-grandparents' media surround, and perhaps beyond. Haven't read your book 'PR' yet but excited to see your new reissue of 'typecasting'.

My question is this: before techniques developed by Bernays for WWI, weren't there media whizzes/technocrats promoting Lincoln and his war effort as great unifier/freer of slaves, and is there any history books written from that perspective, i.e. US PR-history which extends before 20th Century?

thanks for blowing my mind in that documentary.

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